Jaime Eschette
Jaime is responsible for overseeing all marketing and communication initiatives for Santa Barbara Botanic Garden.
Jaime Eschette is a seasoned marketing and communications leader. Joining the Garden in 2021, she is its first dedicated marketing director. In this role, Jaime is responsible for overseeing all marketing and communication initiatives for the Garden, spanning the website, social channels, public relations, digital marketing, and paid advertising. Her passion for the outdoors, travel, and fashion and an active lifestyle has enabled her to authentically connect to her peers and her work for more than 20 years.
First introduced to marketing during her tenure with climbing apparel company Gramicci, Jaime was seen as a natural connector and communicator from the start. As the brand’s public relations director, she was responsible for managing external communication to promote the brand and its products worldwide. This also included launching Icebreaker, a New Zealand merino wool apparel brand, in the U.S. While with Gramicci, Jaime was exposed to many facets of the retail business including promotions, sponsorship, media relations, and event management.
In 2002, Jaime joined Deckers Brands, the parent company of UGG, Teva, Sanuk, and HOKA footwear. During her 15-year career with Deckers, Jaime held various titles in public relations and corporate communications, earning her a reputation across the organization as a strategic communicator, proficient writer, and collaborative colleague. In 2010, she led the global public relations strategy for Teva, which ultimately resulted in the brand’s “comeback” in 2014. Her work with Teva later earned her an invitation to join the Deckers corporate communication team to support company-wide communication across its portfolio of six brands. Her focus included investor relations, CSR, copyright infringement, crisis communications, and omnichannel initiatives.
In 2017, gaining exposure to the agency side of the business, Jaime joined food-focused creative marketing firm EvansHardy+Young as its marketing director. In this role, she supported new business goals by overseeing the firm’s digital marketing. Building the agency’s first thought-leadership program, Jaime managed 12 in-house contributors along with editing and publishing key content from her team. She was also responsible for the redesign and launch of the agency’s website to improve prospect engagement. Her efforts across social, paid, email, and content marketing helped to secure first-page SERP (search engine results page) rank for the agency’s top 10 keywords, increased website traffic by over 300%, grew the agency’s email list by over 900%, and increased new business inquires.
Today, when not behind her computer crafting copy or on the phone advocating for native plants, Jaime is likely training for her next marathon, walking her rescue dog, or enjoying being a hockey mom to her son.
Insights
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The 2024 Fall Planting Season is Here
Come celebrate fall in the Garden with a special discount for residents of the 805. See you soon! In celebration of fall, we’re opening the…
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Restoring the Mission Canyon Watershed
Invasive species present the greatest threat to terrestrial biodiversity globally and your backyard may unknowingly be the biggest thoroughfare. How is this possible you ask?…
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Voices From Within Our Community
When Santa Barbara High Students Lana Lilienstein and Julian Gaede reached out to the Garden, you could almost hear the passion and optimism in their…
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The Garden’s Rare Plant Conservation Team Awarded Funding to Continue Work with Endangered California Jewelflower
The Garden’s Rare Plant Conservation team was recently awarded funding for two projects with the Bureau of Land Management (BLM). The first is to continue…
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Gone Gallin’!
During the week of September 3 – 11, iNaturalist is conducting their second annual Gall Week event in which they ask for participation from their…
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September is Membership Month!
Special tours, night-time exploration, Storywalk, Trivia Night and more are on tap in September – just for our Garden members. Some events have limited space,…
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The Garden Wins 2022 Trip Advisor Travelers’ Choice Award
We are pleased to share the news that, for the second year in a row, the Garden has been recognized by Tripadvisor as a 2022…
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The Making of The Hawk’s Nest
Nestled within a 4.5-acre section of the Santa Barbara Botanic Garden, the countdown has begun for the highly anticipated opening of the Backcountry. Designed for…
