Jaime is responsible for overseeing all marketing and communication initiatives for the Garden.
Jaime Eschette is a seasoned marketing and communications leader. Joining Santa Barbara Botanic Garden in 2021, she is its first dedicated marketing director. In this role, Eschette is responsible for overseeing all marketing and communication initiatives for the Garden, spanning the website, social channels, public relations, digital marketing, and paid advertising. Her passion for the outdoors, travel, and fashion and an active lifestyle has enabled her to authentically connect to her peers and her work for more than 20 years.
First introduced to marketing during her tenure with climbing apparel company Gramicci, Eschette was seen as a natural connector and communicator from the start. As the brand’s public relations director, she was responsible for managing external communication to promote the brand and its products worldwide. This also included launching Icebreaker, a New Zealand merino wool apparel brand, in the U.S. While with Gramicci, Eschette was exposed to many facets of the retail business including promotions, sponsorship, media relations, and event management.
In 2002, Eschette joined Deckers Brands, the parent company of UGG, Teva, Sanuk, and HOKA footwear. During her 15-year career with Deckers, Eschette held various titles in public relations and corporate communications, earning her a reputation across the organization as a strategic communicator, proficient writer, and collaborative colleague. In 2010, she led the global public relations strategy for Teva, which ultimately resulted in the brand’s “comeback” in 2014. Her work with Teva later earned her an invitation to join the Deckers corporate communication team to support company-wide communication across its portfolio of six brands. Her focus included investor relations, CSR, copyright infringement, crisis communications, and omnichannel initiatives.
In 2017, gaining exposure to the agency side of the business, Eschette joined food-focused creative marketing firm EvansHardy+Young as its marketing director. In this role, she supported new business goals by overseeing the firm’s digital marketing. Building the agency’s first thought-leadership program, Eschette managed 12 in-house contributors along with editing and publishing key content from her team. She was also responsible for the redesign and launch of the agency’s website to improve prospect engagement. Her efforts across social, paid, email, and content marketing helped to secure first-page SERP (search engine results page) rank for the agency’s top 10 keywords, increased website traffic by over 300%, grew the agency’s email list by over 900%, and increased new business inquires.
Today, when not behind her computer crafting copy or on the phone advocating for native plants, Eschette is likely training for her next marathon, walking her rescue dog, or enjoying being a hockey mom to her son.