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April 19, 2023

Santa Barbara Botanic Garden Video About the Power of Native Plants Wins “Best of Show” at Coastal California’s American Advertising Awards

By SBBG

“Are you Ready to Grow?”, Produced as Part of 2022 Rebranding Campaign, Also Wins Video/Film/Sound Branded Content Award

“The Garden is more than a beautiful place – it’s where we come together with a passion for nature and hope for the future,” says the Garden’s Marketing Director Jaime Eschette. “This video articulates the symbiotic relationship between plants and people and leaves audiences with a simple action to change the world – grow. We’re honored to see this work recognized and we hope it continues to inspire.”

The 1:50 minute video proposes that as the world faces threats of climate change and biodiversity loss, one of the most direct solutions lies in harnessing the regenerative power of native plants. It explores how native plants provide the foundation for life on Earth, and is intended inspire the viewer to take action. Filmed in the Garden in early 2022 and produced and directed in partnership with advertising agency J2 in Philadelphia. The music, Ancient Garden, was created by Hook Directory. Watch the video at: https://youtu.be/ZwtGiYSfv18.

About the American Advertising Awards

Commonly known as ADDY Awards, the American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. sponsored by the American Advertising, the Awards recognize all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country.

The Coastal California competition is one of about 200 local competitions throughout the nation. Coastal California encompasses Ventura, Santa Barbara and San Luis Obispo Counties. Entries are first judged at a local level. Local winners then advance to 15 district competitions. Finally, district winners advance to the national finals. Awards are given to winners at all three levels of the competition: locally, district wide and nationally. For more information and listings of all the winners, visit www.coastalcalifaddys.com.

The district competition includes winners from the competitions from Los Angeles, Orange County, San Diego, Las Vegas, Coastal California (Ventura, Santa Barbara and San Luis Obispo Counties), Inland Empire and Palm Springs. Gold winners from the district competition move on to compete in the national final to compete against the best work from throughout the nation.

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